Big companies and giant corporate complexes are starting to step forward with efforts that will benefit the planet. Oftentimes, it seems as though their intentions may primarily be part of a larger marketing campaign, but if it winds up doing something positive for the planet in the meantime, does it really matter?
Last week, FedEx announced it’s new partnership with the Arbor Day Foundation in an effort to drive a more globally aware image. The branding of “EarthSmart” for FedEx is now complete, and consumers can visit the results at www.FedEx.com/earthsmart
But most importantly, and probably most fun of all is the Enchanted Forest. It’s pretty dreamy, especially considering the only way to get there is via Facebook. But here’s where the giving back to the planet comes into play: You can actually plant a tree in the Enchanted Forest, and yes, there’s an app for that! Just log in, visit the FedEx Facebook page, (or click here) and it will take you there.
So why all this environmental hullabaloo? According to FedEx, it’s all about cleaning and greening up. Electric trucks, increased amounts of recycled shipping materials and more and more low-emission planes are all on the docket for the shipping mogul, and plans for a greener future seem sincere, well-meaning, and part of a larger picture of corporate responsibility that we at Adair Solar Company in Mesa hope will rub off on other big businesses. Wouldn’t you love to see a UPS sponsored whale preserve or a Walmart brand Spare the Air app? We can dream can’t we!?
We hope you’ll all take the time to go plant a tree in the Enchanted Forest. Here’s a video from FedEx to entice and enthrall your imagination.
[[Call today for your free in-home consultation for a solar installation from Adair Solar Company in Phoenix, Mesa, Scottsdale, Chandler, Tempe, and beyond by calling (480) 827-1162.]]
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